Blog

by Michael Idinopulos
on September 26, 2013

Fortune 100 CMOs on LinkedIn: Who’s Best, Who’s Worst, and Why it Matters

Marketers are embracing LinkedIn as the hottest tool around. LinkedIn’s Influencer Program is drawing huge numbers. So you’d think CMOs of the Fortune 100 would use LinkedIn aggressively to strengthen their companies’ online branding, attract new business and partnership opportunities, and promote corporate thought leadership. Right?

Wrong.

For each CMO in the Fortune 100, we calculated a “PeopleLinx Score” which measures LinkedIn effectiveness. Here’s what we found:

  • 16 CMOs are LinkedIn Rockstars.
  • 10 CMOs don’t have LinkedIn profiles.
  • 6 CMOs use LinkedIn just as a Rolodex.
  • 4 CMOs list their previous role as their current employment

Want to measure and improve your employees’ effectiveness on LinkedIn? Go to www.peoplelinx.com.

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Fortune 100 CMOs on LinkedIn – The PeopleLinx Scores

Rank Name Company PeopleLinx Score
1 Jennifer Anaya Ingram Micro 98
2 Stephen Quinn Wal-Mart 97
3 Beth Comstock General Electric 94
4 Raymond Day Ford Motor 93
5 Helena Foulkes CVS Caremark 91
6 Michael Moore Supervalu 90
7 Kelli Parsons Fannie Mae 90
8 Bill Goetz Sysco 88
9 John Chandler Massachusetts Mutual Life
Insurance
88
10 Carmen Garcia World Fuel Services 87
11 Henry Gomez Hewlett-Packard 86
12 Neil Lindsay Amazon.com 84
13 Angie Kyle New York Life Insurance 84
14 Jeff Jones Target 82
15 Paul Alexander Liberty Mutual Insurance Group 81
16 Shelley Bird Cardinal Health 80
17 Blair Christie Cisco System 80
18 Scott Coleman DuPont 79
19 Rhonda Germany Honeywell International 79
20 Mark Hug Prudential Financial 78
21 Matt Jauchius Nationwide 78
22 Joseph LaMarca Lockheed Martin 78
23 Sara Lilygren Tyson Foods 77
24 Paul Magill Abbot Laboratories 76
25 Karen Quintos Dell 76
26 Selim Bingol General Motors 75
27 Kim Metcalf-Kupres Johnson Controls 75
28 Trish Mueller Home Depot 73
29 Tom O’Toole United Continental Holdings 73
30 Patrick Blair Wellpoint 73
31 Robert Mead Aetna 72
32 Sanjay Gupta Allstate 72
33 Jon Iwata IBM 72
34 Tom Lamb Lowe’s 71
35 Hedi S. Margulis Humana 71
36 Michael Antman INTL FCStone 70
37 Andrew Burtis McKesson 70
38 Christina Pretto American International Group 70
39 Anne Finucane Bank of America Corp. 69
40 Mark Meudt General Dynamics 67
41 Martin Lee Sears Holdings 67
42 Frances Emerson John Deere 63
43 Jon Pepper Hess 62
44 Karen Tripp Phillips 66 61
45 Diane Dietz Safeway 60
46 Gina Clark AmerisourceBergen 58
47 Shirley Cunningham CHS 57
48 John Hayes American Express 57
49 D’arcy Rudnay Comcast 56
50 Michael Sneed Johnson& Johnson 55
51 James Gerace Verizon Communications 55
52 Jamie Moldafsky Wells Fargo 52
53 Zenia Mucha Walt Disney 52
54 Charlotte O Mckines Merck 51
55 Claire Huang J.P. Morgan Chase & Co. 50
56 Frederic de Wilde Philip Morris International 50
57 Tami Reller Microsoft 49
58 Ginnie Roeglin Costco Wholesale 47
59 Judith Sim Oracle 46
60 Matt Furman Best Buy 45
61 Phillip Schiller Apple 42
62 Alan Gershenhorn United Parcel Service 42
63 Hollis McLoughlin Freddie Mac 41
63 Julie Henderson News Corp 41
65 Roy Lamoreaux Plains All American Pipeline 37
66 Graham Atkinson Walgreens 34
67 Ed Ignaczak Express Scripts Holding 33
68 Steve Bobb Berkshire Hathaway 33
69 Ken Cohen Exxon Mobil 31
70 Mark Pritchard Proctor & Gamble 29
71 Elizabeth Amato United Technologies 28
72 Eric Fisher Valero Energy 27
73 Stephen Green Chevron 27
74 Mary Beth West Mondelez International 26
75 Ramona Boston Morgan Stanley 26
76 Cathy Coughlin AT&T 25
77 Jana Davis HCA Holdings 24
78 Heinz Haller Dow Chemicals 24
79 Lynn Marmer Kroger 23
80 Claude Moreau Tesoro 23
81 Edward Skyler Citigroup 21
82 James Teague Enterprise Products Partners 21
83 John E. “Ned” Walkern Delta Air Lines 20
84 Sally Susman Pfizer 14
85 Kathryn Karol Caterpillar 11
86 Beth Hirschhorn MetLife 9
87 Ellen DeSanctis ConocoPhillips 8
88 Victoria Podesta Archer Daniels Midland 6
89 Joseph Tripodi Coca-Cola Company 4
90 Connie Weaver TIAA-CREF 2
91 Nikesh Arora Google 0
92 Deborah Conrad Intel 0
93 Thomas Downey Boeing 0
94 T. Michael Glenn FedEx 0
95 Thomas Kelley Marathon Petroleum 0
96 Bill Malloy Sprint Nextel 0
97 Don Nathan UnitedHealth Group 0
98 Jake Siewert Goldman Sachs Group 0
99 Tim Van Hoof State Farm Insurance Cos. 0
100 Jim Wilkinson PepsiCo 0

The PeopleLinx Score is based on two main categories: Marketability (the quality and effectiveness of an individual’s professional profile) and Connectivity (the size and relative quality of an individual’s connectedness to the market). For companies without a titled CMO, we used the senior-most marketing professional. For corporations with multiple Marketing heads, we looked at the largest business unit by revenue.

 

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