Blog

by David DiStefano
on June 10, 2015

PeopleLinx Announces CRM Integration Across Digital Channels

A good thing just got better.

Today PeopleLinx announced a major new release of our social selling app in the Salesforce AppExchange.

The holy grail of social selling is CRM integration. This release furthers the potential to build social engagement into the sales cadence.

If you’re familiar with the previous version of PeopleLinx for Salesforce, the new version builds upon its existing features in 3 major ways:

  • Email and phone-based optimizations
  • Enhanced usability through
  • Advanced analytics

Email and phone-based optimizations

The PeopleLinx Salesforce app prompts salespeople to take the right actions at the right time in the sales process. In v1 of the app, the PeopleLinx app was restricted to social gestures, things like:

The new release opens the aperture on the selling gestures PeopleLinx enables, prompts, and measures. The app is no longer limited to social. It now supports a broader range of actions, including things like:

  • Ask colleagues for introductions into target accounts
  • Reach out to a prospect who has gone dark
  • Email the new white paper to a stalled opportunity
  • Call a new customer to say thank you for their business

Sales engagement goes beyond any one channel. Effective salespeople use a range of channels and touchpoints to find buyers, build relationships, and influence outcomes.

Now we support the full range of sales motions.

Enhanced Usability

The new app is easier to use than ever, whether you’re in the office or on the road.

Automated alerts automatically prompt reps to take the next best action to engage buyers. Taking action is as simple as a tapping your screen. You don’t even need to be logged in to Salesforce or PeopleLinx.

To steal a phrase from the immortal Steve Jobs: It just works.

The logic of the new app is also highly configurable. Notifications are prompted by a range of triggers, such as account assignment, new opportunity creation, or opportunity stage advancement, salespeople receive notifications in real time.

Best of all, the logic can be tuned to your sales process and methodology. Do you use nonstandard fields? No problem. Challenger sale? SPIN? Selling with Insights? We’ve got you covered.

Analytics

The new app version also builds on PeopleLinx’s strength in analytics.

A new executive dashboard reveals digital engagement within the sales organization, and associates that activity with sales outcomes. For the first time, sales leaders have a rigorous way to measure the ROI of social selling.

And we didn’t stop there. We’ve also built a benchmarking capability into the platform. As your company starts to use PeopleLinx and the data rolls in, you can see how your team measures up to others in your industry.

Digital engagement just got a whole lot easier.

PeopleLinx has joined FRONTLINE Selling! Click here for the press release.