by Josh Druck
on November 29, 2011

Big Companies Bet BIG on Social

Recent headlines have us pumped up at PeopleLinx. We heard last week through the “webvine” that SAP is in talks to buy social business collaboration company Jive Software.

Not long ago, Morgan Stanley invested $7 million in a leading social compliance company called SocialWare.

In terms of validation, both Morgan Stanley and SAP decided to invest and acquire these companies AFTER using them as vendor / suppliers… how legit is that?

The Jive deal is really significant because it comes only months after it filed for a $100 million IPO, which many are now valuing closer to $1 billion. Hopefully Jive won’t pull a Groupon (Note to Jive CEO Tony Zingale: take the money)

You can “follow” the social media buying spree on the acquisitions page of the popular social media blog: Social Networking Watch. If you click through you can also see that companies like Facebook and LinkedIn are living in their own sort of “cyber Monday” with several key buys over the last few months.

I spoke with our CEO, Nathan Egan, to share his thoughts on the trend: “Obviously this is all great news. We love to see activity like this in the space – it really validates Social Business as an industry – something we saw coming three to four years ago. Even if the deal doesn’t go through, congratulations to Tony Zingale and his team at Jive.”

Until next blog.

-Michael Best



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