3 basic things you should not do on LinkedIn
There is a lot of information on the web telling us what we “should” do on LinkedIn… but what about what we shouldn’t do? Here are three quick tips from former LinkedIn employees who have made a business out of helping professionals make the most of the world’s largest professional networking site.
Tip #1: Don’t send ALL of your Tweets through to LinkedIn
Why: Twitter and LinkedIn are different audiences. If your account is auto-synced, your indecipherable and often unprofessional “ReTweets” get sent through as well. Even more importantly, you may forget about the integration and LinkedIn isn’t the place for frequent/continuous updates OR the accidental drunken, weekend tweet– it’s a place for meaningful, professional ones.
Solution: We recommend going with the controlled integration option.
Tip #2: Don’t let your account go stale
Why: Would you give old marketing materials (from a company you no longer work for) to new prospect? No way! Even if you claim to “not” use LinkedIn, the world thinks you are. An out-dated LinkedIn profile sends the wrong message to anyone who looks you up we guarantee it is causing you to miss lots of opportunities (and we aren’t just talking about recruiters calling you).
Solution: Keep your profile up to date. Every quarter, ask yourself: “what new things have I done that would be of value to my business network?” Another quick pointer, respond to invitations as they come in or at least weekly – it will keep traffic flowing to your profile:
Tip #3: Don’t let your profile go on and on and on and on… and generally be obnoxious. We are talking about capital letters, 3 certifications and your email address in your name, 18 rambling job descriptions, three or more 3rd party applications, hundreds of recommendations, misaligned groups. You get the picture.
Why: People won’t read it and chances are high that it will do more damage than good.
Solution: Use crisp and concise business writing. You don’t have to be a master marketer to know what makes a good website and bad one right? So, don’t have a bad LinkedIn website. On the web, more is definitely not better.