A few weeks ago we featured the amazing story of a young lady on LinkedIn who became a viral sensation by simply asking whether anybody read her status updates. The answer was “yes” to the tune of more than 9,000 comments.
Take a look at the graphic above. This demonstrates another way LinkedIn clients are beginning to leverage their networking muscle through this important social media platform — 2 MILLION connections? Nearly 16,000 comments?
Of course with 2 million connections this gentleman is a veritable city of networking connections unto himself but you certainly don’t need a tribe that large to make a significant impression on LinkedIn. That’s because LinkedIn now allows people to comment on your status from various places on the platform — even if they are not directly connected to you.
For example, if I now comment on a status of a friend, this is recorded for all of my contacts to see. Any of those contacts can now comment on that update … and if they comment, then their professional connections can comment, and so on and so on.
This is an important and significant change for LinkedIn that provides more “stickiness” to their site but also more opportunities to connect and learn from potential new professional connections.
Think about the fact that with this change, there is no reason you couldn’t promote content, videos and contests to LinkedIn’s audience even if you have a relatively small number of followers. Going viral on LinkedIn may provide more long-term business benefit than the short-term page view lifts we see with other channels.
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I think there is power in going viral on LinkedIn. Depends on how you do your status updates. Those people who link their statuses to update for every post on Twitter will lose less impact per post IMHO. Frequency will have a lot to do with potential viral impact.
I agree 100% Drew. It not only depends on how frequently, but on what you share.
So far, the only viral updates that have come through my network have been just like the one here – people “testing” to see who’s reading.
I have yet to see a clever viral status update (at least of this magnitude). I have seen some make much smaller waves – i.e. one on “what’s the most important book you’ve read recently” but that’s about it.
Thanks for reading!