Yes, people read your status updates!

Have you ever thought about the possibility of a LinkedIn update going viral?  Kavitha Rao’s experiment should put to rest the idea that status updates are a waste of time:

Last week, the senior IT recruiting specialist simply asked her connections if they read her updates.  The results are pretty staggering. Her request received more than eight thousand comments and validation from folks all over the world, including LinkedIn executives.

This is further evidence that you should regard your updates as important content creation. Make sure they add value, are relevant, and support the message behind your corporate and personal brand.  And don’t overwhelm people. A couple of times per week should do it on this professional platform.